r Li Ning became the second into the United States market
shop target was intended to "test the waters", but the future United States will be the company's biggest market, brands by 2018 designed to become one of the world's top five sporting brand, when the 20% of the revenue will come from o air max 1 sale verseas markets. Pico said the peak in the United States establishment of sales research and Development Center in Los Angeles, immediately after Li Ning became the second into the United States market Chinese brands.Chinese candid air max 90 womens cular order)Li Ning: enter the international market from the "change" start
Li Ning, adidas was overshadowed in the national spotlight, but it still cannot rival them in international markets. Adidas 5 international markets in Europe in the first half were air max 95 sale achieved two-digit growth, Li Ning could not find another performance in international markets for growth. Li Ning's report shows that the "Li Ning" licensin air max lunar uk g revenue of 46.83 million dollars on the international market, share of total company revenue of only 1%; "double happiness (DHS stores)" brand of 24.63 million Yuan, proportion of total company revenue of only 0.5%.
In order to improve the performance of international markets, recently stepped up international marketing brand Li Ning, signed several NBA players in a row. This year's "for the subject" behaviour is also considered further preparations for entering the air max humara sale international market. Li Ning's "change" and changed the slogan, transformed itself from a "dirt" to "foreign" closer, more stylish, dynamic brand image. However, "for the subject" is just the beginning, further excavations, the development and interpretation of the brand's new look, new content, would only be a great effort.
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